{"id":274,"date":"1997-08-19T16:29:49","date_gmt":"1997-08-19T13:29:49","guid":{"rendered":"http:\/\/catsis.com.tr\/?p=274"},"modified":"2024-11-19T11:10:38","modified_gmt":"2024-11-19T08:10:38","slug":"tofas","status":"publish","type":"post","link":"https:\/\/www.catsis.com.tr\/en\/tofas\/","title":{"rendered":"TOFA\u015e"},"content":{"rendered":"

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\"\"<\/a>Tofa\u015f: The industrial giant of Turkey <\/strong><\/div>\n
<\/div>\n
Turkish automotive company, Tofa\u015f, whose foundations were laid by founder of the Ko\u00e7 Community, deceased Vehbi Ko\u00e7, in 1968, and which has equal shareholders as Ko\u00e7 Holding and Fiat Chrysler Automobiles (FCA), today is one of the two R&D centres of FCA in Europe. Being the fifth largest industrial enterprise of Turkey, Tofa\u015f has an annual manufacturing capacity of 400 thousand vehicles with 10.000 employees. Today operating on a land of 1 million m2 with an indoor area of 350 thousand m2, Tofa\u015f constantly enhances its competitive capacity.
\nBeing the only automotive company which manufactures a range of passenger cars, Fiat Linea and Egea, as well as Light Commercial Vehicles for Fiat, Citroen, and Peugeot under its Minicargo project and for Fiat, Opel, Vauxhall, and RAM under its New Dobl\u00f2 Project in Bursa Plant. Tofa\u015f undertakes the representation of 6 brands (Fiat, Alfa Romeo, Lancia, Jeep, Maserati, Ferrari) in the domestic market.<\/div>\n
Tofa\u015f has acted in line with the philosophy \u201cGiving back to these lands what was earned thanks to them; growing together with Turkey\u201d from the date of establishment and conducts many projects focusing on the fields of education, culture-arts and sports within the scope of corporate social responsibility activities.<\/div>\n
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Performance in 2015<\/strong><\/div>\n
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Tofa\u015f, the leading company of the Turkish automotive industry, 2014 has become a historical year with its new model investments, attempts at getting into new markets, R&D studies, and achievements in the field of corporate sustainability. The Company increased its performance in respect of the operating results despite the shrinkage having occurred in the domestic market of the industry. Having reached the highest sales income in its history in 2015, Tofa\u015f recorded a net sales income of 10 billion TL with a 33% increase compared to the previous year and a net profit of 831 million with a 45% increase. Tofa\u015f realized 25% of the total automotive production in Turkey with a production of 278.252vehicles. Tofa\u015f\u2019s total exports increased by 22.2% on a unit-sale basis in 2015 and reached 173,873 vehicles. With the inclusion of the sales of its Alfa Romeo, Ferrari, Jeep, Lancia, and Maserati models, the company\u2019s market share reaches 12% in 2015. The Linea, which is very popular in our home market, was the best-selling vehicle in Turkey last year with 35,041 units sold. The newly introduced Fiat Egea also managed to rack up retail-market sales of 5,674 units despite the fact that production began on 28 September and the car did not go on sale until November. Jeep sales shot up by a hefty 78.9% last year, a performance that was driven especially by strong demand for the Renegade. In order to protect and increase its short and medium-term profitability, Tofa\u015f explores ways to improve manufacturing productivity while also developing new products and technologies. In line with this the company effectively managed its production operations in 2015 so as to respond optimally to market demand.<\/div>\n
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New Investments <\/strong><\/div>\n
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By planning its next 20 years; Tofa\u015f took an investment decision worth 880 million US dollars in total for Doblo America, Doblo FL and new passenger car projects.<\/div>\n
The Doblo America project \u2013 which Tofa\u015f carried out with an investment of 360 million US dollars in accordance with the customer demands and regulations in North America and Canada \u2013 will provide a valuable experience opportunity for Tofa\u015f and Turkish supplier-industry. Within the scope of the project, Tofa\u015f is planning to export 175,000 units of vehicles between 2014 and 2021. Along with the renewal operations that would be maintained together with that project, Fiat Doblo\u2019s lifespan will be prolonged from 2018 to 2021.<\/div>\n
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Fiat Egea further boosts the global competitive strength of Tofa\u015f that increases the added value it generates for the national economy with its investments in technology and innovation. A ceremony was held in October 2015 when the first Fiat Egea rolled off the assembly line. A total of 580 thousand Fiat Egea sedans are planned for production between 2015 and 2023. Total output, which reached 270 thousand units in 2015, is expected to approach full capacity in 2016 with the introduction of the Egea family\u2019s Hatchback and Station Wagon models. A third of these are earmarked for export and will be marketed abroad as \u201cFiat Tipo\u201d. Fiat Egea attracted tremendous attention as soon as it made its debut and was voted \u201cBest-Buy Car Of The Year in Europe\u201d at AutoBest 2015.<\/div>\n
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R&D <\/strong><\/div>\n
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Tofa\u015f established its R&D organization in 1994. Tofa\u015f has a R&D vision as \u201cdeveloping vehicles and technologies fulfilling customer satisfaction in every part of the world\u201d so Tofa\u015f R&D Centre is aimed at providing contribution to the profitability of Turkish society, economy and to Tofa\u015f by developing automobiles and commercial vehicles that are competitive in every field. Tofa\u015f R&D Centre has been registered as the R&D Centre by Ministry of Industry and Commerce within the scope of the law on “No. 5746 Supporting Research and Development Activities” as of 2008.<\/div>\n
Today Tofa\u015f R&D Centre, apart from Italy, is the only R&D center that provides services for FCA\u2019s European markets with its over 700 employees, competency level, high technology and diversity of its laboratories.<\/div>\n
As a result of innovative work carried out at Tofa\u015f R&D Center in 2015, there were 110% and 32% year-on rises respectively in declaration of invention and patent application numbers, with a total of 106 new applications being submitted.At the fourth round of the Private Sector R&D Centers Summit organized by the Ministry of Science, Industry and Technology, Tofa\u015f R&D Center was not only cited as the best R&D center in the Turkish automotive industry but also placed third among the country\u2019s best R&D centers in all categories. Tofa\u015f additionally ranked first on the basis of \u201cR&D Expenditure Density\u201d and \u201cProject Capacity\u201d.<\/div>\n
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World Class Manufacturing <\/strong><\/div>\n
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In line with its\u2019 future perspective and sustainability principle, Tofa\u015f is integrating its activities’ environmental and social effects, as well as their economic outcomes, into the company policies. Having an important place in FCA World under the World Class Manufacturing (WCM) programme, Tofa\u015f serves as a model with its environmentalist approach and practices. In line with these works, Tofa\u015f Bursa Plant rose to the \u201cGolden Level\u201d in 2013 within the scope of WCM that is implemented in 566 plants and suppliers of FCA and went one step further in the global competition.<\/div>\n
Tofa\u015f is a member of the Carbon Disclosure Project and, because of its demonstrated commitment to sustainability issues, its shares are included in the Borsa \u0130stanbul Sustainability Index. Tofa\u015f received an award in the \u201cCarbon and Energy Management\u201d category at the 2015 Green Business Summit and, owing to its progress in corporate governance principles compliance, its corporate governance rating was increased to 9.06.<\/div>\n
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2015 and beyond <\/strong><\/div>\n
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The mission of Tofa\u015f is \u201cto increase the quality of living by offering products and services that best fit the society\u2019s mobility needs\u201d and its vision is \u201ctowards a million of vehicles, to become the leading automotive company that shapes customer expectations and be a source of pride\u201d. Together with the awareness of social and environmental responsibilities, Tofa\u015f continues to work for sustainable and profitable growth in the long term within the framework of its mission and vision. The long-term targets of Tofa\u015f being a strong manufacturer and distributor include being a company based on sustainable growth and profitability through manufacturing capacities, power of technology and added value it creates for its stakeholders.<\/div>\n
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Tofa\u015f and the Ecosystem<\/strong><\/p>\n

According to the research conducted by GFK, Tofa\u015f is among the main industry companies, which their suppliers are very satisfied to work with Tofa\u015f is currently working with 2000 supplier companies receiving indirect materials and services together with 152 local and 20 foreign supplier companies receiving direct materials and services.\u00a0 Aiming at carrying not only itself but also all of its stakeholders into the ecosystem to the future, Tofa\u015f provides cooperation opportunities with suppliers in its design and product development projects. Achieving a decline in the investment and product costs due to the development of suppliers’ design and production competencies provides a significant competition advantage both for Tofa\u015f and the suppliers.<\/p>\n<\/div>\n

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Tofa\u015f dealership network provides new vehicle sales, used vehicle sales, maintenance-repairing and spare part service to the customers. In addition, several dealers provide insurance services (motor insurance, traffic insurance) and versatile financial services (vehicle loan). Tofa\u015f has a total of 81 dealerships in Turkey, which also sell Fiat, Lancia, Alfa Romeo and Jeep branded vehicles.Tofa\u015f provides service in Turkey with a total of 113 sales and 135 service points. Tofa\u015f dealers set up additional sales and service points in different locations apart from the main facilities in order to be able to provide a better service to its\u2019 customers. It provides service with 40 “satellite” sales and service points in addition to the 40 authorized technical services<\/p>\n

Tofa\u015f in the Corporate Governance Index<\/strong><\/p>\n

Today, Tofa\u015f is the automotive company which has the highest grade in the Borsa Istanbul Corporate Governance Index. Increasing its grade since 2007 in which the Corporate Governance Index was established, Tofa\u015f received “the Highest Graded Corporate” award in the category of Management Board of the Corporate Governance Awards by increasing its grade to 9,14 level in 2013 which was 7,57 out of 10 in 2007. This grade shows that how Tofa\u015f is managed in a fair, transparent, accountable and responsible manner for all of its stakeholders.<\/p>\n

Occupational Health and Safety Policy in Tofa\u015f<\/strong><\/p>\n

Part of its World Class Manufacture, Tofa\u015f adapts the Proactive and Basic Workplace Safety 7 step approach in order to ensure a secure workplace, to create an occupational health culture and to protect each corporate employees from every type of health deficiencies and work injuries. With the Occupational and Health Safety Policy management, Tofa\u015f targets \u201czero\u201d occupational injuries and \u201czero\u201d waste<\/p>\n

Tofa\u015f was the recipient of good-practice awards in two consecutive rounds (2012-2013 and 2014-2015) of the European Agency for Safety and Health at Work\u2019s biennial campaigns. At the national level it has won two awards\u2013\u201cGolden Gloves\u201d in the Companies category and \u201cGolden Suggestion\u201d in the Individuals category\u2013in the \u201cOccupational Health & Safety Best Practices Awards\u201d program conducted by the Metal Industrialists\u2019 Union of Turkey.<\/p>\n<\/div>\n

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\n

Tofa\u015f and Corporate Social Responsibility<\/strong><\/p>\n

Since the day on which it was established, Tofa\u015f has acted with the philosophy of “growing together with Turkey and giving back to these lands what was earned thanks to them”. In the scope of its corporate social responsibility activities, it maintains its ongoing activities in the fields of education, sports, culture and art.<\/p>\n

In the field of education, Tofa\u015f supports Fiat Laboratories in the vocational high schools in the scope of “Vocational Education: A Crucial Matter” project led by Ko\u00e7 Holding. Every year, approximately 4000 young persons are making sports in Tofa\u015f Sports Club Basketball Schools.<\/p>\n

In the framework of culture \u2013 art activities, the Tofa\u015f Anatolian Cars Museum that was opened in 2002 and Tofa\u015f Art Gallery that was established in 2008 in Bursa, keeps reaching to a large mass with organized thematic events. Tofas Art Gallery has hosted the, \u201cOld Hamam, Old Bowl\u201d, \u201cToy Exhibition\u201d , \u201cTime Machines\u201d, \u201cHere I am: Zeki M\u00fcren\u201d exhibitions and \u201cPoise of Steelyard\u201d exhibition continues to host its visitors.<\/p>\n<\/div>\n

<\/div>\n
\n

Tofa\u015f also provides significant support in the field of culture and art so our country can be represented abroad as it deserves. In 2011, assuming the sponsorship of Venice Biennale \u2013 Pavilion of Turkey with Fiat brand, Tofa\u015f has maintained its support in 2013, as well.<\/p>\n

In addition, Tofa\u015f provides support to unearthing of the most important settlement areas in the Anatolian history with the importance that it gives to the cultural heritage. Since 90s, it has assumed the sponsorship of K\u00fc\u00e7\u00fckyal\u0131 Excavation Operations as well as Pamukkale Hierapolis which is one of the major 5 antique city remnants of Turkey.<\/p>\n

In the field of sports, since 2000\u00a0 The”Basketball Volunteers” project has been implemented with the collaboration of the Educational Volunteers Foundation ( TEGV). The project aims to teach basketball to 7-14 years old youth lacking sports facilities in their living areas. Since its starts Tofa\u015f has provided basketball trainning for more than 10 thousand childrens and with the FiatBall Basketball Festival started 12 years ago, Tofa\u015f gathers together all students involved in the project all around Turkey<\/p>\n<\/div>\n

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AFFILIATES<\/strong><\/div>\n
<\/div>\n
Ko\u00e7 Fiat Kredi T\u00fcketici Finansman A.\u015e.<\/strong><\/div>\n
Ko\u00e7 Fiat Kredi offers integrated financial services to the brands represented by Tofa\u015f via 81 distributors throughout Turkey. In 2015 KFK processed about 186 thousand credit applications which 62,818 automotive loan units were extended. KFK\u2019s market share among other finance companies realized at 9%. Last year the company financed 46% of Tofa\u015f\u2019s total sales and 70% of Tofa\u015f sales excluding big fleet sales.<\/div>\n
<\/div>\n
Fer Mas Oto Ticaret A.\u015e. <\/strong><\/div>\n
Mas Oto Ticaret A.\u015e. was established on 15 April 2005 with Tofa\u015f T\u00fcrk Otomobil Fabrikas\u0131 A.\u015e. having a 99,4% share. The company has become the official distributor of Ferrari from April 2005 and of Maserati from July 2005 in Turkey.<\/div>\n

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